How Marketers Use TikTok Scrapers for Sentiment Analysis and Brand Monitoring
The platform has evolved into more than just a social space dominated by dance challenges; with over 1.5 billion active users, TikTok influences consumer opinions, trends, buying behaviors, and brand interactions across industries, encapsulating public sentiment along the way. Marketers trying to make sense of the multitude of videos and comments uploaded daily find it […]
Read MoreHow Direct-to-Consumer (DTC) Brands Leverage Web Scraping for Trend Analysis
Managing a Direct-to-Consumer (DTC) brand entails more than just selling products. It involves knowing exactly what customers need and how to track market changes while keeping competition in check. In an aim to sustain profitability and growth with a competitive price, how then do DTC brands stay ahead in notoriously unpredictable markets? Brands now using […]
Read MoreHow Retailer Price Monitoring Helps Brands Enforce MAP Policies
Think of yourself as a seller of high-end electronics. You’ve set your Minimum Advertised Price (MAP) so that it is sustainable for you and captures the value of your product. Then, all of a sudden, a handful of retailers begin advertising your product at significantly lower prices than what is acceptable in the market to […]
Read MoreThe Future of Fleet Management: Using AI & Web Data to Reduce Costs
The field of fleet management has always been difficult and exacting. Complying with policies, planning efficient routes, managing vehicle maintenance and fuel expenses, and keeping everything in order require a great deal of work. However, things are changing quickly. The U.S. fleet management market, valued at $19.47 billion in 2020, is projected to grow to […]
Read MoreHow Image Scraping Helps Improve Deep Learning Models for Object Recognition
Deep learning models have significantly improved accuracy in object recognition. A “machine” can now identify and categorize images with astonishing precision. Nevertheless, these models only perform exceptionally well given one factor—data. In the absence of high-quality, data-rich, diverse, and well-categorized image datasets, even the most sophisticated deep learning models will falter at achieving accuracy. This […]
Read MoreTracking Industry-Specific Search Trends Using Web Crawlers
Analyzing search behavior highlights changes in preferences, product demand, and overall market activity. Notably, 68% of all online activities start with a search engine, hence, the data available from searches is invaluable for business intelligence purposes. (Source: BrightEdge) Historically, businesses have relied on SEO analytics and keyword-tracking tools to monitor broader market search behaviors. These […]
Read MoreHow to Create High-Quality Video Content: A Full Guide
Creating high-quality video content requires more than just a good camera and editing software. It’s about telling a story, engaging your audience, and delivering your message effectively. In a world where multimedia reigns supreme, understanding the intricacies of video production is paramount. This guide aims to walk you through the essential aspects of crafting compelling […]
Read MoreRetailer Price Monitoring: The Secret to Staying Competitive in E-commerce
E-commerce is more competitive than ever. With a few clicks, shoppers can compare prices across various retailers, and a marginal difference could be enough to lose customers to a competitor. To online retailers, keeping up with altering prices feels like chasing a shifting aim. This is where an ecommerce price monitoring tool becomes beneficial. A […]
Read MoreInnovations Shaping the Future of Construction Projects – Insights from Scraped Web Data
The construction industry has always been at the forefront of technological advancements. Over the years, many innovative tools, materials, and methods have reshaped how buildings and infrastructure projects are planned, executed, and maintained. With a growing focus on sustainability, efficiency, and safety, new technologies are helping industry professionals improve project outcomes. This article explores some […]
Read MoreHow Businesses Leverage Web Scraping for Large-Scale Data Aggregation
Data is an integral part of a business’s functioning, as it gives it direction and assists heavily in making decisions. Overall data can be found in many places such as websites, internal databases, and APIs, but to make use of it or simplify it for action, it needs to go through an orderly arrangement or […]
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