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How eCommerce Companies use Web Scraping to Promote Product Listings
We have over 2.14 billion digital shoppers as of today, according to Oberlo. eCommerce as an industry is expected to grow exponentially over the next five years, and businesses belonging to this domain are always looking for ways to stay competitive and give their consumers a superior experience.
In this scenario, data is emerging as the new diamond in the world of eCommerce. Traditionally, eCommerce businesses have been purchasing a variety of data that can give them an edge over their competition. This may include information related to products, prices, customers, offers, and more, which comes at a significant cost and becomes redundant quickly.
The need of the hour for eCommerce businesses is to be able to collect data in real-time, in a highly scalable way. This is because the number of online shoppers is increasing every day, and businesses are looking to have an edge over their competitors and offer superior products as well as offers at competitive pricing.
To address this need, eCommerce businesses are using data scraping, an automated process to collect relevant data. Data scraping for eCommerce helps businesses in this sector for/in extracting data from any website while bringing speed, efficiency, and scalability to the process.
Benefits of Data Scraping for eCommerce
Traditionally, eCommerce businesses would access online data through manual efforts or else through purchasing. Manual efforts are a tedious, time-consuming process. Cutting and pasting data is just one aspect of the process. The most important part is categorizing the content into a format that is useful and can be leveraged by businesses to make important decisions.
Manual efforts also cannot keep pace with the amount of data being produced every second. eCommerce scraping has become so sophisticated that the most important aspect is the ability of technology to format raw data into consumable information that can be accessed with speed and made sense of at a glance. It can be downloaded or shared across the globe in seconds, helping eCommerce businesses make changes to their strategies with speed and efficiency.
How Data Scraping for eCommerce Works
Today, the market is flooded with data scraping tools that are becoming more innovative with every passing day.
In addition, companies must identify all the websites that need to be crawled by their eCommerce data scraping services. Collectively, these websites must equip the eCommerce business with all the data it needs to make key decisions that will drive its bottom line.
The URLs of websites are fed into the data scraper, and then the software gets to work crawling realms of data, then categorizing it into a format that makes it accessible to various stakeholders. Typically, this data is accessed by brand managers, sales teams, content creators, and other key team members.
Best Data Scraping Industry Practices
eCommerce is a highly competitive business, whether one runs an online retail platform, D2C brand, or B2B services. New data is produced almost every microsecond, and the volume of new data being produced is only set to increase. Businesses want to be able to use real-time data around competitor websites to stay relevant, build an eCommerce data strategy, and offer competitive solutions.
eCommerce companies are using relevant data to build more intelligence and serve the following purposes:
- Demand analysis and forecasting help businesses understand consumer behavior, aspirations, and needs and use them to their advantage
- Price monitoring helps companies ensure that there are no compliance issues and that they are also pricing their products competitively
- Understanding market trends is helping businesses offer their customers relevant products and services
- Staying informed on competitor strategies and best practices such as new offers, loyalty programs, and other initiatives
- Generating new leads and seeking out new consumer demographics
- Improving product rankings by leveraging SEO through the right use of keywords
Role of Data Scraping in eCommerce
The best eCommerce data scraping tools strive to offer greater value to businesses. In the context of eCommerce, here are some of the ways in which data scraping software companies are delivering more value:
- Scalability: eCommerce businesses often need to scale to achieve results and stay sustainable. As they scale, their data scraping efforts also need to scale. Software must accommodate more volumes and work faster to serve needs.
- Customer Service: eCommerce businesses need support in real-time when things go wrong or their needs change. Business models may sometimes evolve overnight due to market situations such as the pandemic, and data scraping services that offer round-the-clock support offer a competitive edge.
- Superior Data: The most important aspect of such services is to be able to deliver data that can be leveraged to provide key, game-changing intelligence. Data scapers work with various algorithms to be able to quickly review and organize data so it can serve its end-users.
- Timely delivery: eCommerce data scraping software that accelerates the rate at which data is churned has an edge. The speed at which data is crunched and presented makes all the difference for businesses and their bottom line.
- Partnership: Data scraping services are growing in their relevance today. Partners must be able to support their eCommerce clients through continuous innovation and a commitment to meeting their needs, which may change quickly.
Data Scraping Accelerates Growth
Data scraping is influencing the approach and speed at which the eCommerce industry responds to consumer needs and aspirations. More eCommerce businesses are realizing the importance of making investments in data extraction services. But the key to success is to select a partner that keeps innovating and delivering more value as the business grows.
