How to Develop the Right Keyword Strategy
Having a good website is the primary key to creating an indelible brand presence online. However, what many web developers don’t factor in, is the optimization of the website to attract visitors on the search engines or develop the right keyword strategy. Thus, when a business gets a website ready, it has a scintillating brand […]
Read MoreThe Amazing Power of Matrimony with Big Data
In this digital age, Big Data helps you find the best of everything right from finding the best online retail shops to best healthcare facility. An imaginative and appealing question could be: “Can Big Data help you find the right Life partner”? Well, it surely can. That’s how several matrimonial websites are using match-making algorithms […]
Read MoreConverting Big Data to Smart Data
Big Data is the focus area for business innovation, planning, and start-up these days. There is a tremendous amount of information being disseminated from social media posts, news articles, and forums every day. To separate the meaningful information from the irrelevant data, you need a powerful technology that helps you to convert big data to […]
Read MoreThe Baidu Success Story
The relentless aspiration to create something new and different in spite of all odds often leads to success. The success of Baidu, the Chinese version of Google, is nothing short of extraordinary, achieving tremendous growth and success what no other tech company could emulate till date, somewhat akin to beating Yahoo and Google on home […]
Read MoreThe Basics of Data Structuring
What is Data Structuring The notion of data as we have long held has changed drastically over time and now is poised at a position that some might consider a marvel of technological advancements. The world today is more connected than it ever was. Millions of people generate heavy volumes of data on a regular […]
Read MoreHow to make better decisions with big data
With global awareness and adoption of technology rising at a steady pace and things changing at the speed of light, running a business is even more difficult now than it has ever been before. With a consistent increase in the number of businesses jostling to occupy the same niche, technology emerges as a decisive competitive […]
Read MoreMicrotargeting – A Marketing Primer
The world of marketing has always been throbbing with life, ripe for changes, innovation and evolution. Over the years, many different techniques and concepts have entered the world of marketing, some of which have remained effective and some have lost their flavor over time. In recent times, this change has been driven more and more […]
Read MoreCyber Security Evolution: The Rise of Behaviour Recognition
Cyber Security Evolution in today’s world is massively on the rise. Data is an immensely important commodity. Large volumes of free found data and their collection and use have become somewhat of standard practice for businesses to gain insights. A data-driven approach towards important business processes has helped several companies reach the zenith of success. […]
Read MoreEmployee Spotlight Vasanthan Chandrasekaran
Exposing the wizards behind PromptCloud Meet Vasanthan Chandrasekaran, the bright eyed new recruit at PromptCloud. He is the quiet bombshell of the company and is already creating ripples in the 2 months he has been at PromptCloud. We tried understanding from Vasanthan what makes him tick and here’s what we found. Q: Tell us something about […]
Read MoreBig Data: A Competitive Advantage
Businesses have seen an unprecedented growth over the last few years with the growing economy and global connectivity. We have all witnessed disruptive emerging marketing techniques creating brands out of the blue within a few days or win an audience with a single viral campaign. Companies have excelled in terms of their positioning, brand proposition, […]
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