Can we use Big Data for Improving Millions of Lives?
Big Data for Social Good is constantly changing the fates of thousands of companies, big or small. Proliferation of tools for mining and analysing vast amounts of data are ensuring a wider reach within the corporate landscape. But can big data be used for the larger good of society? Social Media to the Rescue in […]
Read MoreBig Data Democratization via Web Scraping
Big Data Democratization via Web Scraping If we had to put democratization of data in line with the classroom definition of democracy, it would read- Data by the people, for the people, of the people. Makes a lot of sense, doesn’t it? It resonates with the generic feeling we have these days with respect to […]
Read More9 Online big data analysis tool that use Data for Empowering Consumers
Retailers use big data analysis tool to extract as much money from the consumers as they can. For consumers, doesn’t it make sense to have ready access to the right kind of information, which enables them to make smart purchase decisions. Knowing how much to pay in order to consume a particular product or service […]
Read MoreHow to Implement a Big Data strategy: A Step-by-Step Guide
Big Data is apparently the most overused corporate buzzword of the year 2013. In an analysis of 5000 conference call transcripts, Factset found that the term ‘big data’ was mentioned in 841 corporate calls, up 43% from the previous year’s figure of 589. Svetlana Sicular of Gartner suggests that big data was at the peak […]
Read MoreA roundup of 7 most exciting web crawl use cases of 2013
2013 was an exciting year of growth at PromptCloud and feels like it went a mile a minute. Here’s a moment to some of the most amusing tasks that kept us on our toes and took our crawl platform forward. Following is a list of such requirements that came along- 1. Products data normalization– Early […]
Read More8 Sectors Where Big Data Opportunities Can Be Used [Infographic]
At PromptCloud we have always made an attempt to discuss how big data opportunities is benefiting various industries ranging from: Advertising, Industrial Automation, Restaurants, Fashion, Human Resources, and, Logistics, Banking and Retail. Elexio, that provides software solutions to churches came up with this infographic showing how big ‘big data’ actually is and how 8 different sectors […]
Read MoreBeyond Big Data in Marketing: Predictive Analytics for Smart Marketers
Predictive analytics Predictive analytics refers to the practice of deriving insights from existing information and data in order to predict future trends and events. In fact, one of the best uses of big data is in reducing ambiguity and uncertainty of future events by establishing patterns in the existing data. Predictive analytics can help companies […]
Read MoreHow big data can increase customer loyalty towards your brand
We have earlier discussed how big data can help companies in reaching the right kind of customers with more focused ad targeting campaigns. Businesses try hard to acquire more customers. However, acquiring a new customer costs as much as 5 times more than retaining an existing one. Although some churn is always unavoidable, it’s certainly […]
Read MoreHow can a Small Business having modest budgets use Big Data?
If you have a small business that doesn’t deal with large amounts of data on a regular basis, chances are, the very mention of the term ‘big data’ might sound astounding. In fact, its a commonly held belief that only the big corporations can afford to mine big data. The concept of analyzing large amounts […]
Read MoreHow big data is revolutionizing traditional ad targeting
Precision ad delivery is all about getting the right message in front of the right person at the right time, even better when they’re not expecting to see your message. For example, let’s say you just visited your favorite sports team’s page on ESPN.com and moved on to surfing other websites. All of a sudden […]
Read More
