The Baidu Success Story
The relentless aspiration to create something new and different in spite of all odds often leads to success. The success of Baidu, the Chinese version of Google, is nothing short of extraordinary, achieving tremendous growth and success what no other tech company could emulate till date, somewhat akin to beating Yahoo and Google on home […]
Read MoreThe Basics of Data Structuring
What is Data Structuring The notion of data as we have long held has changed drastically over time and now is poised at a position that some might consider a marvel of technological advancements. The world today is more connected than it ever was. Millions of people generate heavy volumes of data on a regular […]
Read MoreHow to make better decisions with big data
With global awareness and adoption of technology rising at a steady pace and things changing at the speed of light, running a business is even more difficult now than it has ever been before. With a consistent increase in the number of businesses jostling to occupy the same niche, technology emerges as a decisive competitive […]
Read MoreMicrotargeting – A Marketing Primer
The world of marketing has always been throbbing with life, ripe for changes, innovation and evolution. Over the years, many different techniques and concepts have entered the world of marketing, some of which have remained effective and some have lost their flavor over time. In recent times, this change has been driven more and more […]
Read MoreCyber Security Evolution: The Rise of Behaviour Recognition
Cyber Security Evolution in today’s world is massively on the rise. Data is an immensely important commodity. Large volumes of free found data and their collection and use have become somewhat of standard practice for businesses to gain insights. A data-driven approach towards important business processes has helped several companies reach the zenith of success. […]
Read MoreEmployee Spotlight Vasanthan Chandrasekaran
Exposing the wizards behind PromptCloud Meet Vasanthan Chandrasekaran, the bright eyed new recruit at PromptCloud. He is the quiet bombshell of the company and is already creating ripples in the 2 months he has been at PromptCloud. We tried understanding from Vasanthan what makes him tick and here’s what we found. Q: Tell us something about […]
Read MoreBig Data: A Competitive Advantage
Businesses have seen an unprecedented growth over the last few years with the growing economy and global connectivity. We have all witnessed disruptive emerging marketing techniques creating brands out of the blue within a few days or win an audience with a single viral campaign. Companies have excelled in terms of their positioning, brand proposition, […]
Read MoreEvolution of Data Journalism and the Role of Web Data Scraping
The proliferation of internet and smart devices have brought about a massive evolution in the way information is generated and assimilated. Earlier, there was always a finite amount of information available on any given topic and a lot less of processing was needed in order to make sense of it in a larger context. With […]
Read MoreIs Google Bending the Scales Away from Fair Search Engine Rankings?
For many years, top search engines have been servicing the vital information needs of the internet using public in many ways. Search engines like Google routinely point internet users towards the best resources for their enquiries, and make available the most relevant search results based on what users type in the search box. Over the […]
Read MoreFrom Google to Tumblr: Transforming the image data mining
The necessity of effective decision-making using image data mining is becoming quite clear now. Many researchers are focusing their attention on transforming the image data mining process. Image mining is the process of discovering relevant information from images stored in large databases. It is based on the basic principle of machine learning, pattern recognition and […]
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